Our operational expertise is what makes us the Food Travel Experts. Our global vision is to be the number one operator of food and beverage brands in travel locations worldwide.
In order to achieve this, we need to put the customer at the heart of our business. It is our mission in the UK to put a smile on every customer’s face and to make this happen, there are five strategies that underpin everything we do.
You’ll notice that the first letter of each of these strategies creates the word smile and throughout our business this is referred to as the SMILE Strategy.